A 3D view of the HYDRATE carton. Drag, or use the arrow keys, to turn it. The back shows the proposed formula, pending final review.
Concept packaging · formula and label copy pending final review
HYDRATE
Keep going.
HYDRATE is an everyday electrolyte mix for warm days, travel and long sessions. It's caffeine-free with zero sugar, built on sodium, potassium and magnesium.
- Flavor
- Pineapple
- Format
- 30 sticks
- Caffeine
- None
- 0 g sugar
- Caffeine-free
500 mg
Sodium
250 mg
Potassium
60 mg
Magnesium
Proposed formula · pending final review · per stick
How to use
Your all day moment.
When
Any time, all day
Around 1 PM on a typical day. Reach for it when the moment fits, not because a schedule says so.
How
- Tear open one stick.
- Pour it into water.
- Stir or shake, and drink.
Exact water amount and timing will be printed on the final label.
What's inside
Three actives. All on the front.
| Active ingredient | Per stick |
|---|---|
| Sodium | 500 mg |
| Potassium | 250 mg |
| Magnesium | 60 mg |
| Caffeine | None |
Proposed formula · pending final review. These amounts come from our proposed formula. The full ingredient list, allergen information and Supplement Facts panel will be confirmed with our manufacturer and published here before HYDRATE goes on sale.
Questions about HYDRATE
What's in HYDRATE?
Sodium, potassium and magnesium. Amounts are from the proposed formula and are pending final review. The final label will confirm them before launch.
When will HYDRATE launch?
There's no date yet. FOCUS launches first, and HYDRATE follows later.
Follow HYDRATE.
HYDRATE follows after FOCUS. Leave your email and we'll tell you when it gets closer to launch.
- News when HYDRATE gets closer to launch
- Final ingredient amounts as soon as they're locked
- No spam. Unsubscribe from any email