A 3D view of the FOCUS carton. Drag, or use the arrow keys, to turn it. The back shows the proposed formula, pending final review.
Concept packaging · formula and label copy pending final review
FOCUS
Lock in.
FOCUS is our first launch, made for study blocks, deadlines and long shifts. It pairs caffeine with L-theanine and adds vitamin B12, all in a zero-sugar stick you stir into water.
- Flavor
- Mandarin
- Format
- 30 sticks
- Caffeine
- Yes
- 0 g sugar
- Caffeine + L-theanine
100 mg
Caffeine
200 mg
L-theanine
6 mcg
Vitamin B12
Proposed formula · pending final review · per stick
How to use
Your deep work moment.
When
When the work gets deep
Around 10 AM on a typical day. Reach for it when the moment fits, not because a schedule says so.
How
- Tear open one stick.
- Pour it into water.
- Stir or shake, and drink.
Exact water amount and timing will be printed on the final label.
What's inside
Three actives. All on the front.
| Active ingredient | Per stick |
|---|---|
| Caffeine | 100 mg |
| L-theanine | 200 mg |
| Vitamin B12 | 6 mcg |
| Caffeine | See above |
Proposed formula · pending final review. These amounts come from our proposed formula. The full ingredient list, allergen information and Supplement Facts panel will be confirmed with our manufacturer and published here before FOCUS goes on sale.
Questions about FOCUS
How much caffeine is in FOCUS?
The proposed formula has 100 mg of caffeine per stick, alongside 200 mg of L-theanine. That's pending final review, and the confirmed amount will be on the label so you can check it against your own limits.
Is FOCUS sugar-free?
Yes. FOCUS is a zero-sugar drink mix.
When does FOCUS launch?
FOCUS is our first launch. We haven't set a date yet. Join the launch list and you'll hear first.
Be first to try FOCUS.
FOCUS launches first. Join the list for launch timing and the confirmed formula as soon as it's locked.
- News when FOCUS gets closer to launch
- Final ingredient amounts as soon as they're locked
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